01
Planning
Topics, questions and order of the day, settled before anyone sits down. Content with a plan behind it is easier to cut.
Dallas-Fort Worth · 2026 rates
How much does social media marketing cost in Dallas-Fort Worth?
Short answer: published Dallas-Fort Worth prices put social media management at about $300 to $2,500 a month from a freelancer, $2,500 to $5,000 a month from a boutique agency and $5,000 to $10,000+ from a full-service agency. Real estate listing photography runs about $169 to $215 per listing, and a finished social reel about $125 to $1,500. The number moves with how many posts and platforms are covered, whether video is produced, and whether paid ads are managed.
DFW rates at a glance
What Dallas-Fort Worth social media, photography, video and real estate media companies publish on their own price pages. Use it to sanity-check a quote.
| What you're buying | Published DFW range | Usually priced |
|---|---|---|
| Social media management, freelancer | $300 – $2,500 | Per month |
| Social media management, boutique agency | $2,500 – $5,000 | Per month |
| Social media management, full-service agency | $5,000 – $10,000+ | Per month |
| Social media setup / onboarding | $500 – $2,500 | One time |
| Content shoot for social | $500 – $2,000 | Per session |
| Paid social ad management | 10% – 20% of ad spend, or $500 – $2,500 | Per month |
| Social media manager, agency hourly | $100 – $250 | Per hour |
| Social media manager, in-house salary | $38,000 – $90,000+ | Per year |
| Listing photography | $169 – $215 | Per listing |
| Vertical social reel, finished | $125 – $1,500 | Per video |
| Property reel added to listing photos | $199 – $549 | Per listing |
| Listing video, 1–2 minutes | $350 – $450 | Per listing |
| Photos + walkthrough video + aerial package | $479 – $799 | Per listing |
| Real estate drone video | From $160 | Per property |
| Videographer, hourly | $100 – $300 | Per hour |
| Videographer, day rate | $500 – $2,500 | Per day |
| Headshots | ~$150 one image ~$300+ several | Per session |
| Podcast studio rental | $75 – $250 (published studios) | Per hour |
| Photo + video branding day | Custom quote | Per project |
What the price is paying for
Two quotes for "a reel" can be ten times apart. These six things are usually the difference.
02
Cameras
One camera is cheaper and gives the editor one angle. Multiple cameras give wide, medium and tight shots of the same moment, which gives the edit more to work with.
03
Audio
Microphones on every speaker and someone watching levels. Picture can be color-corrected later; bad audio mostly can't be fixed.
04
Live switching and a producer
A producer cuts between cameras as the session happens and records the switched program. At studioUSA a producer runs cameras, audio and switching in the room.
05
Editing and graphics
Cutting, color, captions, name titles, branded screens and thumbnails. On most jobs this is where the hours go.
06
Formats
Vertical 9:16 for reels and stories, 16:9 for YouTube and websites, square for some feeds. Each extra format is extra edit time.
Where the money goes
Every video quote, from a single reel to a full studio day, is built from the same three stages.
Before the session
- Scope: what gets made and where it will run
- Topics and questions
- Scheduling people and the room
In the studio
- Set, lighting and cameras
- Microphones and audio monitoring
- Producer and live switching
- Time in the seat
After the session
- Selecting and cutting clips
- Captions, titles and thumbnails
- Exporting each format
- Revisions
Studio session or on-location crew?
Both are priced the same basic way. What changes is what's already in the room.
| Studio session | On-location crew | |
|---|---|---|
| Set and lighting | Built and waiting | Brought in and set up on the day |
| Cameras and audio | Installed, multi-camera | Whatever the crew carries in |
| Producer | In the control seat | Varies by crew |
| Setup time you pay for | Little to none | Part of the booking |
| Best for | Interviews, podcasts, talking-head reels, group content days | Property tours, listing video, drone, events |
About studioUSA
Video production, podcast and photography company in Dallas-Fort Worth, founded by Rick Davis.
Two studios
studioUSA East in Plano (Collin County) and studioUSA West in Colleyville (Tarrant County). Multi-camera, live-switched video and green screen at both. Sessions by appointment.
A producer in every session
Cameras, microphones, lighting and a producer are in the room. You bring yourself and your topics.
Built around real estate
Most clients are agents, teams, brokerages, mortgage lenders and title companies. Crews shoot MLS listing photography, video and drone across DFW every day, with well over 5,000 listing photo shoots completed.
DFW Real Producers partner
Exclusive video partner of DFW Real Producers magazine since 2019.
Behind the scenes
Recent sessions at studioUSA West in Colleyville and studioUSA East in Plano.
Questions
How much does social media marketing cost per month in Dallas?
Published 2026 Dallas figures: freelancers run about $300 to $2,500 a month, boutique agencies about $2,500 to $5,000 a month (typically 20 to 30 posts with an account manager), and full-service agencies about $5,000 to $10,000 or more a month (30 to 50+ posts, video production and ad management).
How much does social media marketing cost for a small business?
Dallas price guides put startups at about $500 to $1,500 a month and small businesses at about $2,500 to $5,000 a month. Agencies that publish plan prices list about $750 to $1,550 a month for 12 to 20 posts on Facebook, Instagram or TikTok, plus a one-time setup fee.
How much does a social media manager cost per month?
An in-house social media manager in Dallas earns about $38,000 to $90,000 or more a year depending on experience. With taxes, benefits and tools, a mid-level hire runs about $6,900 to $8,850 a month all-in. Dallas agencies quote comparable scope at about $2,500 to $5,000 a month.
How much does a social media manager cost per hour?
Dallas agencies typically charge about $100 to $250 an hour. Freelance social media managers list about $20 to $150 an hour depending on experience.
How much does social media management cost per post?
Published US figures run about $25 to $500 per post or video, depending on the platform and whether video is produced.
How much does content creation cost per month?
Dallas agencies price a professional content shoot for social at about $500 to $2,000 per session, on top of the monthly management fee. Setup or onboarding adds about $500 to $2,500 one time.
How much does real estate photography cost in Dallas?
Published Dallas listing photography starts at about $169 to $215 per listing. Packages that add drone photos run about $259 to $340.
How much does real estate video cost in Dallas?
Published Dallas-Fort Worth prices, checked September 2026: a property reel added to listing photos runs about $199 to $549. A 1 to 2 minute listing video runs $350 to $450. Packages that combine listing photos, a walkthrough video and aerial run about $479 to $799.
How much should a videographer charge per video?
Published DFW prices for a finished short-form social video run from about $125 to $1,500 per video. Length, editing, graphics and how many cameras were rolling move the price.
How much does it cost to make a reel?
In Dallas-Fort Worth, a finished vertical reel is priced from about $125 to $1,500. Reels sold as an add-on to a listing shoot start around $199.
How much does a videographer cost per day in Dallas?
Published Dallas day rates run from about $500 to $2,500. A single operator with one camera sits at the low end; a crew with multiple cameras, audio and editing sits at the high end.
How much does a videographer cost per hour in Dallas?
Full-service video companies in Dallas publish hourly rates of about $100 to $300. Hourly pricing usually covers the shoot; editing is often quoted separately.
How much does a real estate walkthrough video cost?
Published DFW prices: a 1-minute listing video from $350 and a 2-minute video from $450. A package with photos, a 2 to 3 minute cinematic walkthrough and aerial coverage is listed at $499 for homes up to 3,500 square feet.
How much does real estate drone video cost?
Dallas drone providers list real estate drone video from $160. Aerial photo add-ons to a listing shoot run about $89 to $125.
How much does a professional headshot cost in Dallas?
Published Dallas guidance puts a single professional headshot at about $150, and a session with several finished images at about $300 and up.
How much does a podcast studio cost per hour in Dallas?
Dallas podcast studios that publish rates list $75 to $250 per hour. Rental marketplace listings in Dallas range from $30 to $750 per hour, with most between $75 and $160. A 2-hour session at those rates is about $150 to $500.
Where can I find a podcast studio in Dallas?
studioUSA runs two: studioUSA East at 700 W Spring Creek Pkwy Ste 201, Plano, TX 75023, and studioUSA West at 8074 Precinct Line Rd, Colleyville, TX 76034. Both are multi-camera video podcast studios with a producer in the room. Sessions are by appointment: call, text or email 214-695-7300 or info@studiousa.live.
By appointment
Get a real number for your project.
Tell us what you want to make and where it will run. Studio sessions are by appointment at both locations.
studioUSA East · 700 W Spring Creek Pkwy Ste 201, Plano, TX 75023 · Location
studioUSA West · 8074 Precinct Line Rd, Colleyville, TX 76034 · Location